“Oh, it’s just something I do on the side.”
“I’m a good coach (photographer, writer, artist, etc), but I’m not really an entrepreneur.”
“Sure, I sell my stuff, but I’m not a REAL business person.”
Any of these sound familiar?
I hear statements like this from women a lot. We’re good at the thing we do, but we’re not really a business person.
I see two main reasons this pops up for women.
First, we see ourselves as “bad” at the business side. We aren’t good at sales, taxes, marketing, balancing our accounts, keeping up with QuickBooks (seriously, nothing makes me feel more incompetent than trying to balance everything in QuickBooks). And because we’re “bad” at these things, then we can’t be real business women.
But there’s a second side to this as well.
Owning our status as business women makes it REAL.
Because if it’s a side hustle, then it doesn’t really matter if you make any money.
If you’re only in it halfway, then the potential for failure isn’t as scary.
If you’re not really an entrepreneur, then who can blame you if it doesn’t work out?
I get it. It is scary to own this title of business woman or entrepreneur. It sounds big. It sounds like we should know what we’re doing. Like we should have a formal business plan, perfect marketing scheme, be super profitable, and know exactly where we’re going. And if we don’t have these things, then who are we to possibly call ourselves entrepreneurs?
It’s imposter syndrome, hitting us hard and fast – and we often don’t even realize it.
But here’s the thing – ownership creates commitment. The more we say OUT LOUD “I’m an entrepreneur. I’m a business woman” the more it becomes part of our identity. And we act on our identity. We make decisions based on our identity. So if we start calling ourselves business women, we start acting like it.
Start saying the words, even if you don’t believe them at first. Start to introduce yourself as an entrepreneur. Include your side hustle as part what you say when you meet people — without saying it’s a side hustle.
Because the truth is if you’ve made even one dollar from something you’ve sold, then you’re an entrepreneur.
It’s time to start saying it.
Heather Whelpley is a coach and speaker that works with women to master doubt and imposter syndrome and own their brilliance. Learn more about her coaching services here.